A pretty common issue we have with people who are new to printing, is explaining the difference between a image on your screens being projected to your eyes and image printed on any medium where the light has to reflect back to your eye after hitting the surface. So here are a few simple tips and things to consider to help you get a more realistic view:

Monitors/Displays: Turn down the brightness, 25 and under are reasonable for print editing ( I run my monitor at 25% ). Next, CALIBRATE CALIBRATE CALIBRATE. I use i1Pro 2 to calibrate my monitors, and love it. A more economical tool would be like the Spyder5elite and any of Spyder’s products ( There are other good calibrators, but these are two I’ve had positive experiences with ).
Check print resolution ( at 300 dpi at the size you want to print it ) by zooming in at 33% and pass over the entire photo. Watch for color banding (blues mostly). Watch for distorted/pixelated sections in details and color. Noise is ok but not usually what people are after.
Different printing methods present different results, most of the time. Inkjets lay dots next to each other, while Dye sub layers inks on top of each other. Both have their own specific pros and cons.

Lastly, be patient and get the feel for your new printer/photo lab. It can be a matter of trial and error before you figure each other out. Here at Pure Art we take care of our customers, and go above and beyond to make sure your desires are met. Our goal is happy clients.

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